Events

Digital Marketing for Beginners

We’re all familiar with the term digital marketing, We know what it means but do we really know to to apply ditial marketing to get the best out of our brands.

Successfull online marketing of a brand is more than just social media,. This workshop aims to be a beginners guide of all things digital marketing, including practical examples that you can use on your brand. Whether you’re a startup about to launch, a blogger, or an established company looking do digital better, this workshop will provide you with the tools and know-how to market yourself in this digital age

As experienced and qualified marketing professional, I aim to share my knowledge with young entrepreneurs so may not be so marketing savvy, or for those who need to brush up on their skills

Content

  • What is takes to create a marketing plan
  • How to win at social media marketing
  • Working with influencers: Impressions Vs Authenticity
  • Intergrating your online and offline marketing strategies

This course is for…

  • Founders, owners and managing directors of small/medium-sized businesses and startups who are serious about differentiating and defining their brand.
  • Bloggers/freelancers who want to learn how to better market themselves online
  • Marketing professionals who seek to have a better understanding of how branding affects activitites
  • Individuals looking to get into marketing consultancy and social media/marketing management
  • Business-minded individuals, who want to learn more marketing

 

Branding for Beginners

In a competitive market, brands that last the test of time are those who are able to differentiate themselves amongst their competitors.

Whether you’re a startup about to launch a new product or service, a blogger/freelancer wanting to stand out from those in your field or an established company looking to revitalise itself or rebrand, this workshop will provide you with the tools and know-how to plan how to position your brand and then get it noticed.

As experienced marketing, communications and branding professional, I aim to share my knowlege and teach the basic principles that define a brand: its purpose, positioning, personality and values and help you uncover and capitalise what makes your brand unique.

You will leave this workshop with a better understanding of how to build a longlasting brand.

Content

  • Creating a brand identity
  • Defining your mission, vision and core values
  • How to create and leverage a brand personality
  • Using branding for effective storytelling

This course is for…

  • Founders, owners and managing directors of small/medium-sized businesses and startups who are serious about differentiating and defining their brand.
  • Bloggers/freelancers who want to use the science of branding to maximise the impact of their personal blogs
  • Marketing professionals who seek to have a better understanding of how branding affects activitites
  • Individuals looking to get into brand consultancy and brand management
  • Business-minded individuals, who want to learn more about branding

 

 

Communications for Beginners

Marketing communications can be a powerful tool that allows small businesses to have the potential to build and maximise their marketing campaigns, and ultimately create more leads, conversiona and sales. Creating one voice on social media, newsletters, direct mailing and accross all platforms builds strong branding through consistency.

Great communications comes from understanding your audience: knowing how to talk to them and where to talk to them. You will leave this workshop with a better understanding of how to communicate effectively to your audience, with practical examples applicable to your business.

Content

  • How to create an editorial calandar
  • A startup guide to blogging
  • How to write for different media including emails, newsletters, websites, advertisements and marketing materials
  • Caption writing for social media
  • Using communications for effective storytelling

This course is for…

  • Founders, owners and managing directors of small/medium-sized businesses and startups who are serious about differentiating and defining their brand.
  • Bloggers/freelancers who want to use effective communications to maximise the impact of their personal blogs
  • Individuals looking to get into blogging for brands
  • Marketing professionals who seek to have a better understanding of marketing communications
  • Business-minded individuals, who want to learn more about marketing communications